Public Lecture - Aligning Business Intelligence initiatives with strategic business objectives
Martin explained the three key steps to aligning Business Intelligence with the business’ strategic goals and objectives
The first step is to align every BI initiative with the company's strategic goals and objectives. Information is only useful if it helps you run your business effectively and improve business performance. The only way to obtain usable information from the BI solution is if it supports the business strategy.
The second key is to understand how the company currently employs BI technologies, how it can employ BI technologies to align BI initiatives with corporate strategic goals and how the current tools, technologies, applications and information architecture should be adapted to support this alignment. It is all about getting the right information to the right people when they need it.
The third process is to examine the critical business processes - to determine whether those processes improve the alignment of BI with strategic objectives. It is crucial that the company's processes provide the correct data and make intelligent use of the provided information.
A BI capability is one of the most critical IT resources that a company possesses. It must be used in the most effective way to achieve its potential benefit.